Lazy Girl Job Program | Bulletso

The Lazy Job Girl Program aims to provide job seekers with the resources and guidance they need to succeed in their job search.

Thet Zarni Win

Sep 19, 2023

TABLE OF CONTENTS

Introduction

How do you transform a chaotic Notion workspace into a professional revenue-generating website? We won this challenge among 18 competing design teams and delivered a complete rebrand that impressed both the client and industry judges.

The Challenge:

Redesign the Lazy Girl Job Program's disorganized Notion workspace into a structured, sellable digital product

Problem:

The Lazy Girl Job Program had valuable content but was trapped in an unusable format. The Notion workspace suffered from:

No clear navigation - Users couldn't find information without extensive searching

Content overload - Valuable resources were buried in walls of text

Zero revenue structure - No way to convert engaged users into paying customers

Poor first impression - The chaotic layout didn't reflect the program's professional value

Business Objective: Position Lazy Girl Job as a premium program worth paying for, not just free Notion content.

The Result:

A professional website that launched in 3 weeks, with the founder calling it 'high-end' and praising its functionality.

Goal:

Transform the workspace into a professional digital product that:

Primary Goals:

Create clear information architecture that reduces user confusion

Build a scalable revenue model through better conversion paths

Establish professional credibility to justify premium pricing

Success Metrics:

Improved user navigation and content discoverability

Client satisfaction with professional appearance

Foundation for recurring revenue streams

My Role:

UX Designer (collaborated with Yashant Kumar)

Project Duration:

2-week sprint + 1 week refinements

Tools:

Figma, Figjam, Chatgpt, Google Bard, Notion, Bullet.so

Discover & Define

Week 1 - Exploring the Notion workspace of the Lazy Girl Job Program

During the first week of the sprint, we performed a heuristic evaluation to pinpoint usability issues within the Notion workspace. This involves assessing the user interface against a set of usability guidelines or heuristics.

We also leveraged AI, employing ChatGPT and Google Bard as our UX research interns. Their contributions provided diverse insights. We then compared their findings with our own judgments to create the research summary.

Heuristic Evaluation

Let's begin the heuristic evaluation.

1. Visibility of System Status

Emojis make it difficult to know what exactly needs to be looked at or clicked on.

Some of the clickable items don’t have a hover state.

The lack of clear structure and hierarchical organization makes it difficult for users to understand their current location within the workspace and navigate effectively.

2. Match Between System and the Real World

There's no menu or sub-menu structure, making it extremely challenging to navigate between pages within the workspace.

3. User Control and Freedom

Although Notion supports interactive elements like checkboxes and databases, the workspace appears to underutilize these capabilities. Incorporating more interactive features such as filters, linked databases, or embedded calendars could boost productivity and create a more engaging user experience.

4. Consistency and standards

Inconsistent visual hierarchy, formatting, and naming conventions across the workspace impede users' comprehension and navigation.

5. Error prevention

No violations found in this area.

6. Recognition rather than recall

The workspace lacks sufficient descriptions or context for sections and pages, requiring users to recall or explore to understand their content.

7. Flexibility and efficiency of use

The workspace does not provide much flexibility or efficiency in terms of interactive elements or customized views.

Lack of additional navigation aids, such as a table of contents or quick links.

8. Aesthetic and minimalist design

There is a lot of content with no clear visual hierarchy. It is difficult to consume all the content without getting overwhelmed.

The workspace has a visually appealing design, but the lack of clear structure and visual cues diminishes the minimalist aspect of the design.

9. Help users recognize, diagnose, and recover from errors

No violations found in this area.

10. Help and documentation

The tools mentioned are difficult to use and get started with.

The workspace lacks embedded help or documentation to guide users through its features and functionalities.

Key Pain Points from Heuristic Evaluation

Content overload and structure deficiency

The absence of a structured menu or sub-menu makes it challenging for users to navigate between pages and understand their current location within the workspace. This hinders effective exploration and usage of the content.

Lack of clear navigation and hierarchy

The workspace under utilizes interactive elements offered by Notion, such as checkboxes, databases, and embedded calendars. Incorporating more interactive features could enhance productivity and engagement for users.

Inconsistent Visual Hierarchy and Naming Conventions

The lack of consistent formatting, naming conventions, and visual hierarchy throughout the workspace makes it difficult for users to understand and navigate the content. This leads to confusion and reduces overall usability.

Overwhelming Content and Lack of Structure

The abundance of content without a clear visual hierarchy or organization can overwhelm users and make it challenging to consume information effectively. Additional navigation aids, such as a table of contents or quick links, could assist users in navigating the workspace more efficiently.

Design & Deliver

Week 2 - Developing bullet.so

Sitemap

Based on the evaluation & goals, we kept the following in mind and created a sitemap

Moved from a jumbled workspace to a structured Landing Page + Knowledge Base structure

The Landing Page to build trust and eases job seekers in

Searchable Knowledge Page with easy navigation and chronological guide

Matches mental model of the online course or comprehensive guide

Implement research findings to develop bullet.so.
In the second week, we began crafting the website using bullet.so. The addition of a one-on-one booking section and integrations such as live chat and Google Analytics improve the program's effectiveness and potential revenue line. This platform empowers users to effortlessly craft professional websites through Notion, eliminating concerns about plugins, hosting, or page speed.

Design

Here is a website link to the final product.

Delivery

This is a UX challenge from the Sprintfolio project, and we secured the project among 18 Teams. Here are the comments from Sprintfolio, Bullet.so, and Gabrielle Judge.

This is a UX challenge from the Sprintfolio project, and we secured the project. Here are the comments from Sprintfolio, Bullet, and Gabrielle Judge.

“The winning team is Cerulean! They crushed the scope of work while also tackling the brownie points so precisely. Like I said in their feedback, it looks like a high-end site and I absolutely love this site's functionality.”
Gabrielle Judge, Founder of Anti-Work Boss Girl

“The consistent usage of colors in buttons, images, and even icons is a visually pleasing aspect of the site. I appreciate the decision to keep the sales page within the main website while moving other texts to the knowledge base. This keeps the content organized and avoids overwhelming visitors.”
Aswin Kumar, Founder of Bullet

“Really great work in grappling both the business strategy and design. The UX writing, site architecture, improvements in navigation, and execution of Gabrielle’s branding was fantastic! I found it impressive that this team took time to include innovative features such as the live chat and google analytics. Yashant and Thet worked really well together! They consistently checked in with each other, and provided updates as they worked in two different time zones, as well as two different countries! Well done!”
Kai Tran, Cofounder of Sprintfolio

Next Steps

After finalizing the bullet design in a 2-week sprint, we made necessary touch-ups based on feedback. We also removed one-on-one booking and live chat features, currently out of the brand owner's scope, and replaced them with a testimonials section. This addition boosts revenue through social proof, encouraging program sign-ups. We had a client meeting to align on preferred illustrations and member stack/paywall integrations. The initial version of LazyGirlJob launched in approximately 3 weeks.

Here is a website link to the final product.

Key Takeaways

Our team encountered several challenges during the redesign process.

We faced limitations with Bullet.so templates hindered full workspace customization. Conducting a heuristic evaluation on Notion was challenging due to platform constraints. However, our team collaborated to find creative solutions and make design trade-offs, enhancing workspace usability.

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Thet Zarni Win